Our Story

How’d we get started?

Before there was Crosshair, there were some kids in a metal band that wanted to make some content to get the word out. Leche got my hands on a camera and never put it down.

From the living room, he started taking pictures of our friend’s bands at concerts, then music videos. It didn’t take long to realize how valuable content is for businesses as well.

Before he knew it, video production was filling up his schedule. It only made sense to take it full time and turn it into a real business.

A few years later, we are proud to exclusively serve local businesses in producing stunning videos AND helping them leverage those videos in order to grow their audiences and customer bases.

Meet the team

Michael is really good at finding the intersection between the value you bring and what your target audience wants to see.

Michael "Leche" Leach
Producer + Director of Photography

Jack is really good at bringing a vision to life on screen with a background in directing films and editing reality TV.

Jack Bynum
Director + Post Production Lead