Our Process

This is how we do it

Crosshair’s process is what sets us apart from other video production companies and has enabled us to help local businesses grow. 

Somewhere along the way we realized that videos, pictures, spunky text, it’s all a means to an end: Growing. Your. Brand. 

That’s why we start by getting to know you. What are your values and your history? How does it feel to interact with your brand? 

Most importantly: What are your goals?

The answers to these questions are what inform your custom Content Strategy, a roadmap we develop that outlines what goals we are going to hit and how we are going to hit them. This is usually with a combination of:

  • Targeted Ad Campaigns
  • Sponsored Posts
  • Organic Posts
  • Website Content

Now for the fun stuff: creating your visuals. We strive for every visual we create to empower the viewer and be consistent with your voice. That’s exactly why we love to work with BOLD BRANDS. The types of visuals we create are unique to each project, made to fit your Content Strategy. This could include:

  • Commercials
  • Product Videos
  • Brand Videos
  • Social Media Videos
  • Testimonials
  • Product Photography
  • Lifestyle Photography
  • Headshots

The list goes on…

Finally, we arrive at the best part, that whole making you money thing. If you don’t already have it, we’re able to set up the infrastructure to funnel traffic from those visuals to your point of sale, allowing you to track the customer’s journey through your sales process and retarget customers that didn’t convert the first time around using:

  • Shortlinks
  • Pixel
  • Ad Accounts
  • Analytics

The beauty of all of this is transparency. We are both able to see the real production this whole thing brings to your business.

Getting started is easy.

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